That's usually a matter of a broken design process. Design really needs to start with figuring out what the content is and design decisions need to be based on content and function requirements.
Too many times, I see a designer use stock images and "lorem ipsum" text, which leads to a design that looks good, but once it's built it won't feel right.
The same goes for this Facebook redesign. The most important content of the feed pages (people's status updates) is de-emphasiced (light grey) and really small. Functional items are also grey and uppercase, which makes them hard to read. Etc, etc.
I still appreciate the effort and thought that goes into it. They should do a few rounds of feedback/iteration and this could be very cool.
I have an easier explanation: they're not closing the feedback loop. The problem here is that they've designed this thing in-place, without the benefit of having Facebook's reams of trends and existing user data - nor have they been able to test each of their assumptions in the real world.
Designing without a feedback loop will make very pretty products on paper that utterly fail in real life.
Too many times, I see a designer use stock images and "lorem ipsum" text, which leads to a design that looks good, but once it's built it won't feel right.
The same goes for this Facebook redesign. The most important content of the feed pages (people's status updates) is de-emphasiced (light grey) and really small. Functional items are also grey and uppercase, which makes them hard to read. Etc, etc.
I still appreciate the effort and thought that goes into it. They should do a few rounds of feedback/iteration and this could be very cool.