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I quit my job a month ago. Started a startup studio with a few buddies (business, sales, marketing, artists, developers, designers, product engineers). In our first month we made 50k~ish. We have a vodka brand we did videography for, a few startups we did product design for, UX, mobile apps, websites, everything.

Also allows us to exponentially build our portfolio and spend capital on expanding rapidly into new areas.

After the first few startups you start to get a sense of what your internal process looks like, this allowed us to ship products faster and charge more too.

This all started when I was working on a mobile app startup (single app) with my buddy and looked at him and asked "what if we sold shovels in the gold rush instead of competing in it?"

Best decision we ever made.

I should probably write a blog post.



Sounds interesting. I'd read it. At my company Makeshift we had a similar idea (the shovels) - hence our strapline 'we make tools for startups'


Wait, how is this different from a web design/development firm? I don't consider what you're doing as a startup studio, unless you guys are building and marketing your own ventures.


"what if we sold shovels in the gold rush instead of competing in it?"

Very interesting. I'd love to read a blog post about it. What's the name of your company?


we have had a similar model: startupgiraffe, its been a great way to build a team, play with different technologies/verticals and invest (discount rates for equity) in startups. there are definitely a lot of pros/cons of the approach though.


What's your email? I'm cjbarber@stanford.edu and would love to ask a question!




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