Well, ideally the timeline goes something like this:
2008: announce the project; get the attention of a few of those who would be teaching
2009: launch, get a press hit in the NY Times; get the attention of hundreds of thousands more
2010: report good results and plans for expansion
2011: report good results and plans for expansion. At this point some of those who would be teaching who were entering university in 2008 are almost ready to graduate, and others are ready for a career change.
2012: report good results and start hiring a bunch of the fabulous scientists, engineers, etc., whose attention you've been attracting over the past four years.
2008: announce the project; get the attention of a few of those who would be teaching
2009: launch, get a press hit in the NY Times; get the attention of hundreds of thousands more
2010: report good results and plans for expansion
2011: report good results and plans for expansion. At this point some of those who would be teaching who were entering university in 2008 are almost ready to graduate, and others are ready for a career change.
2012: report good results and start hiring a bunch of the fabulous scientists, engineers, etc., whose attention you've been attracting over the past four years.