Great strategy if they actually worked out they could get it back in x time with y users actively using Paypal. The real step is taking the risk. What if only half of the money returns and there is no further adoption? How did they ever take that step? Or were they monitoring the user growth 24/7 and if it didn't match their planned strategy, they would pull the plug on bonuses? Amazing however they managed to pull it off.
Great strategy if they actually worked out they could get it back in x time with y users actively using Paypal. The real step is taking the risk. What if only half of the money returns and there is no further adoption? How did they ever take that step? Or were they monitoring the user growth 24/7 and if it didn't match their planned strategy, they would pull the plug on bonuses? Amazing however they managed to pull it off.