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We invented Soma from Brave New World. No amount of individual action will overcome the primary cause. Getting rid of Soma is the only effective solution.

Even if you avoid Soma yourself, you will still face the negative effects of a society plagued by Soma.





That’s kind of the conclusion I came to. I can make changes in my life, but when everybody else is sucked in by social media and doesn’t even see the issue trying to build bridges is futile. The only person you can rely on is yourself, the sooner you can accept being alone the better. I lived in Japan for a while which is a much more solitary place than the UK. I think things in the West are going the same direction. More normalisation of solitary activities, increasing social distance, and fewer new families being started. Grim future.

The end of this assumes the snowball fallacy.

Just because people appear to be doing more isolated things doesn’t mean it’s a ratchet that only moves in 1 direction. People adjust. When enough people feel too lonely, they will adapt and many of them will come up with a solution, likely swinging the pendulum in the other direction.


It is a ratchet though. South Korea's birth rate has been at an existential level for at least a decade and shows no sign of improving. Things won't improve while technology and tech companies are warping what it means to be human.

Now there's chatter about AI companions. If they take off and substitute real relationships it's game over. Swathes of the population will bed rot because they have no incentive to go outside for anything other than work.


I believe it's more likely to lead to political extremism and a positive (rather than negative) feedback loop.



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