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Not sure I understand enough about the Facebook market to understand the cost/benefit of likes.

I get that Facebook charges for a 'promoted post', is there additional revenue capture on a 'like' ? I wonder if someone who is familiar with this could give us a run down of where any money flows (both source and destination) for a transaction like this. The only one I can see from the post is a one time purchase for 'promotion' from the vendor to Facebook.



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