This is basically a fluff piece about Lego with a side helping of climate and sustainability topics. It’s not a particularly good article in my opinion.
I think the most fundamental question facing Lego is that clone brick makers are now able to deliver excellent sets at significantly lower cost. The article doesn’t mention that at all.
Agreed. Plus I expected photos of some sort of in-house reference product archive given the title, and instead there was none of that. It's at the level of blogspam.
Is it? All the clones have been garbage to whoever used to use lego extensively.
Some bricks have incompatible vertical/horizontal measurements, many bricks don't stick in places, others are too small to be able to easily fit with hands.