I think compression ratio is not as important, as being open-source and patent-free. I would prefer an open codec even if it produces 20-50% larger videos. It's not a big difference between 1 and 1.5 Mbit/s. And if it matters that much for you, then you should be paying for the patents, not everyone else (for example, by using a codec which is free to decode, but encoding software is paid).
To you a 33% drop from 1.5 to 1 is not much, but when you're paying for bandwidth usage that is a pretty good bit of savings. I'm not sure of anyone legitimate that's pushing that kind of data isn't using a licensed encoder.
