Maybe, but one could also say it started when Google started promoting Android.
Also, Apple-Twitter and Apple-Facebook are, I think, good complementary fits, too, and that only because their own attempts at social networking have been 'less successful'. I do not see that changing anytime, if only because one cannot expect that all one's friends use Apple hardware, and I do not see Apple develop e.g. FaceTime and Messages for Windows.
I do wonder why Apple chose to build its own mapping solution. I think the only logical follow-up to that would be that they went their own way for search, too.
Also, Apple-Twitter and Apple-Facebook are, I think, good complementary fits, too, and that only because their own attempts at social networking have been 'less successful'. I do not see that changing anytime, if only because one cannot expect that all one's friends use Apple hardware, and I do not see Apple develop e.g. FaceTime and Messages for Windows.
I do wonder why Apple chose to build its own mapping solution. I think the only logical follow-up to that would be that they went their own way for search, too.