There's definitely a market for something like this, because most software companies at a certain size end up needing to build something like this. The real question is, how much work will you need to do to fit your current software to their paradigm in order to get the benefit? For a newer project, there's likely little sunk cost, but for anything that's already productionalized, I don't doubt that the rework -- particularly around all the devops bits and pieces -- will likely be significant. And then of course, from a strategic standpoint, you need to balance the risks vs. rewards of hitching your wagon to Flightcontrol's set of conventions.

There will be a really solid chunk of projects that find good cost savings using this platform -- especially teams that are resource-constrained on devops and don't consider it their core competency.