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Confusing that nothing on the page (besides the video) mentions the word "Android" or how you can get Now.


Folks, when you do something like this, always think from the perspective of the person reading your page for the first time. Otherwise what you get is this informational stonewall. It's supposed to tell you something new, but instead it's abstruse and nerdy like hell.


I don't think there is any worse sin as a copywriter than assuming that the reader already knows all about the topic at hand. Not telling me how to get the cool new product you are showing off, what devices it is for, when I can get it, etc., are all leaving out huge details.


Exactly. Is it an Android app? A browser / mobile combo? Is there an iOS version? Where do I get it? If I can't try it now, when is it being released?


Its in the jelly bean release of Android, when you click on the Google search box it shows up.


Yes. I just wasted my time looking on the Android market place for something called Google Now, and not finding it.


This irritated the fuck out of me, I wish they'd explain what the hell it is.

Turns out, it's what happens if you swipe from the bottom up in Android 4.1 Jelly Bean, but I think it might be a broader thing (I can imagine it works with glasses).


Same here. I thought it was an app initially after reading about it. They should highlight that it comes with Jelly Bean and not as a separate add-on. Or state that an app is coming soon for devices on Android 2.x and 4.0x.


Same, I searched for it too. Is it an app?


This is more than strange for a page which has 'landing' in the URL (www.google.com/landing/now/). Vague video, vague texts and no hints as what am I supposed to do with this Now-thing, or even what it actually is. Left me totally clueless of what to do next. Also, I wonder if Now is going to be available in the future for Google customers with devices other than Android or maybe even as a web-app or iGoogle widget.


It comes with Android 4.1 I flashed a Jelly Bean ROM today that came out on xda-developers. You access Google Now by swiping up on the lockscreen. Uploaded a screenshot here- http://s18.postimage.org/7obav45sp/Screenshot.png


It's built into the Android OS, as far as I can tell.


Just installed 4.1 on my Galaxy Nexus; confirmed it's installed as part of the default OS.


It's not impossible that this was done on purpose. Perhaps they will bring the feature to Chrome or Chrome OS :D




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