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Because it's never just for engineering purposes anymore. Marketing departments are CRAZY about consumer data of any kind and you can be assured the value of such collected data will be maximized on the information exchange market. Advertisers pay good money for trustable data streams, which can be essentially de-anonymized with enough cross correlation between sources. A GPU happens to be a good place to capture user activity, since from the screen buffer you can tell what website they visit, what videos they watch and what games they play.

This stuff is rather hush hush not to scare people but it's also well documented and certainly not an unfounded conspiracy. Its also why Europeans have adopted far reaching privacy laws (GDPR), their industries don't rely on consumer surveillance the way Americans have developed for the last decades.



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