Forget fragmentation, lower app spend per user, etc complaints about Google play and android this is the big one.
This is the only issue that has seriously given me pause about selling apps on Google Play. If something goes wrong you're stuck in forums, unhelpful issue submission forms, and you can be left out in the cold for weeks.
The lack of support for end user market issues compounds the problem. There's no easy help from google so customers contact the app developers who can't do anything to help but direct them back to the Google support labyrinth.
This is the only issue that has seriously given me pause about selling apps on Google Play. If something goes wrong you're stuck in forums, unhelpful issue submission forms, and you can be left out in the cold for weeks.
The lack of support for end user market issues compounds the problem. There's no easy help from google so customers contact the app developers who can't do anything to help but direct them back to the Google support labyrinth.