"My belief is they haven't thought it through, and are just being cute for the sake of being cute"
What I find scary sometimes is if you make challenges like you did to Pando you are assuming they even have the same sense of care and responsibility about their data as you or an average person would.
This reminds me of someone who runs an amusement ride and says "I let my kids ride that ride" as if that is to imply ultimate safety. It doesn't. To wit: There was a story or two recently about parents who let their teenage daughters sail around the world solo. I don't think most parents would do that.
Their point is that we are being silly for caring where our personal data goes.
If we're being silly, here's an easy way to prove it. Show us how careless you are with your own personal data.
If there's a limit, something you won't do to show how casual you are about it, then we found something that we agree on.
My belief is they haven't thought it through, and are just being cute for the sake of being cute, about something that is very serious.
Actually trying to help them find a good place. Because where they are now, is not good.
Of course imho and ymmv.