At the iOS road show, Apple showed a video that I fervently wish that they would make available on their developer portal. It was one of the highlights of the day. It was inspiring. They showed video montages of some of the ADA winning apps, showing how they were so polished, so beautiful, such a great user experience. The one with the DJ app was phenomenal. You left with a smile on your face. This was the kickoff. For the rest of the day, you were overwhelmed and enthralled with the quality and depth of the technical content and expertise. They want to help you build the best Apps. And that was before you stepped into the onsite developer labs.

Apple wants you to build beautifully crafted user experiences. Google does too, but that is not their primary focus.