The marketing is really funny, but I had the same thought pattern.

I looked on flickr and I have 15,711 pictures. It would cost me $60 a year on Snapjoy. Even if Snapjoy, which is still in beta, is better than good old reliable trusty flickr, that pricing is a non-starter for me.

What I really want to see is someone come up with a one click export to Picassa where I don't have to download all the pix first.