Depends on the company. Millennials have come to expect excellent customer service, especially from smaller companies. For example, my partner recently ordered a pair of boots that she needed to exchange for a larger size. She contacted their chat support and got them in the right size three days later with no hassle. She was thoroughly impressed by this, as she is every time this happens.

The user story is that if you have polite, empathetic, happy customer supply staff, that means the company cares about its employees and customers and pays their staff well, which in turn means it’s a company the consumer can feel good about supporting. Whether this is true or not of course is on a case by case basis, but this is what Zappos got us used to.