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It adds a cost to creating a user account. Sometimes, you actually want that. Also a user with a valid email address is worth more than a user without one; even with dropoff the value could be worth it.

That said, we don't do it at Justin.tv, and I think it's stupid.



You would know much better than me, but I thought the double confirmation process helped prevent emails from the website (e.g. Justin.TV) from getting flagged by spam filters. Have you guys had any problems with this?


We send a verification email when you sign up; we just don't demand you click the link before you start using the website.




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