Selling some thing would be nice, but most of what Apple sells me is a license to my own stuff, sold in perpetuity. They don't want you to own anything. They want to own it all and have you pay them for the privilege of using their stuff. With their documented planned obsolescence., they don't even want us owning what little bit we do have for any extended duration of time.
(Above statement applies to most consumer technology and "digital media" companies, social networks, etc)
My point was "buying" typically implies ownership in conversations like these, when these corporations are actively resisting you actually completely owning their products. We are more like temporary renters. And this has unfortunate consequences for the rest of the goods economy. Won't be long, as an example, before Samsung doesn't want you to actually own your refrigerator, TV, or washer, or Tesla and GM not wanting you to own your vehicle, and instead, pay them a monthly service fee for the pleasure of using your own car you "bought" (spoiler alert).
The whole idea is the thing you "buy" is really just an ephemeral vehicle of consumption and steady revenue stream for the corporation. Good for them, bad for you.
(Above statement applies to most consumer technology and "digital media" companies, social networks, etc)