I don't like the idea, mostly because it means there is a much greater chance of a restaurant where I enjoy something being churned out rather than any puritanical argument that restaurants have to exist in a particular form.
I remember back when I was at university we had a friend who worked for a rather successful artisanal coffee shop. The owner then opened up 2-3 other coffee places under completely different names around the city. I wonder how many people actually knew that their little coffee shop was part of a mini empire.
It's not nearly as bad as large breweries trying to muscle in on the microbrewery scene with a subbrand. That genuinely gets my blood pressure up.
I remember back when I was at university we had a friend who worked for a rather successful artisanal coffee shop. The owner then opened up 2-3 other coffee places under completely different names around the city. I wonder how many people actually knew that their little coffee shop was part of a mini empire.
It's not nearly as bad as large breweries trying to muscle in on the microbrewery scene with a subbrand. That genuinely gets my blood pressure up.