> three seconds of the time of a 25- to 28-year-old male with a Bachelors degree in a STEM subject from a state college, an interest in travel to the Baltic countries, centre-right political leanings, and a credit score between 650-720. Facebook can also ensure that those three seconds are sandwiched between a message from his mom and a holiday photo from a potential love interest
Haven't there been a number of studies/articles written about how Facebook/Google sometimes really suck at delivering ads to the correct people that ad-buyer's ask for? Anecdotally, I've gotten ads for burger shops in Chicago while living in California.
The above fear mongering, worst case claim, makes it real hard for me to take this guys philosophical /ethical break down seriously.
Yeah when I read that sentence, it's a big red flag that the author has no idea what they're talking about. They're likely just rehashing something a friend told them after watching a TED Talk.
If you set an advertising campaign that specific, you're going to get no impressions. Researchers keep using these examples of "disturbing levels of specificity" of Facebook targeting. No advertisers actually do this. They're too lazy and they want volume. They do plenty of other disturbing things but this is not one of them.
You may not be the sort of person who fills out their Facebook profile with details like age, marital status, what high school you went to, hometown, but there are hundreds of millions who do.
just be correlating details like IP space geolocation, nevermind GPS/location API permission on a phone, with what pages a person likes, their biographical details, their friend network and the location data from those friends, advertising can get extremely targeted.
Haven't there been a number of studies/articles written about how Facebook/Google sometimes really suck at delivering ads to the correct people that ad-buyer's ask for? Anecdotally, I've gotten ads for burger shops in Chicago while living in California.
The above fear mongering, worst case claim, makes it real hard for me to take this guys philosophical /ethical break down seriously.