And this is the typical dismissive rebuttal of an HN post.
They built a factory using a high degree of automation in a 3D space - i.e. they have a significant staff of automation engineers.
Intel has been doing tight formation drone light shows outdoors (in weather) since at least 2014, if not earlier. Positioning drones precisely enough (i.e. within N centimeters) is therefore objectively possible if you have the right feedback system (and as a sibling comment points out, IR sensors could work for that). Offload all the processing to a computer rather than the drone, and it isn't an insurpassable problem.
A small team of engineers for a few months is <$1m, which for a marketing campaign this splashy is nothing. Granted, per one of the sibling comments they did use an FPV pilot for at least some of the shots, but there's nothing stopping them from having automated other parts of it.
yeah or it could take a week of planning a week of shooting and a week of editing with a crew of people that make drone videos for a living… they’re not pulling automation engineers off of their projects to work on something completely unrelated for a one-time promo shoot, especially not for an entire month
They built a factory using a high degree of automation in a 3D space - i.e. they have a significant staff of automation engineers.
Intel has been doing tight formation drone light shows outdoors (in weather) since at least 2014, if not earlier. Positioning drones precisely enough (i.e. within N centimeters) is therefore objectively possible if you have the right feedback system (and as a sibling comment points out, IR sensors could work for that). Offload all the processing to a computer rather than the drone, and it isn't an insurpassable problem.
A small team of engineers for a few months is <$1m, which for a marketing campaign this splashy is nothing. Granted, per one of the sibling comments they did use an FPV pilot for at least some of the shots, but there's nothing stopping them from having automated other parts of it.