I've been shooting film on and off for about a decade now, and a good film shot pretty much always looks better than a phone picture.

The problem is that going from camera to digitally-shareable photo is either 1) time-consuming, or 2) quite expensive. I mostly do my own scanning, which takes a lot of time and manual labor, because getting good quality digital scans of negatives costs a lot of money and frankly I don't take enough good pictures to a roll to make it worthwhile.

What's smart are the companies doing it for their own interests ($$$), not necessarily the users buying into it.