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> Apple has always been a hardware company though. Software has just been for the purpose of selling their hardware.

I'm not sure that's the right perspective. Steve Jobs said in an interview [0] that "Apple views itself as a software company."

[0] https://www.youtube.com/watch?v=dEeyaAUCyZs



They definitely don't behave like a hardware company. And arguably much (most?) of their value comes from their software.

But at their core selling hardware is where the money comes from.




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