Here's my Samsung story, some of the details might not be 100% accurate, on account of how long ago it happened. One summer, I was working at a computer repair shop as a technician. I was in college, so this was about 1995. A customer brought a Samsung laptop in, and it was suffering symptoms of bad CMOS battery (RTC was resetting or somesuch). Anyway, I was having trouble trying to figure out how to locate the battery to order a replacement. As a last resort I decided to call the support hot-line printed on the bottom of the laptop. I was dreading this step, because I had become very accustomed to having to wait upwards of an hour whenever I called a tech support number. I was absolutely blown away when the phone range like twice, and a guy answered the phone (i.e. no 10 level deep phone tree; no please-press-1-for-sales...). Anyway, I start to tell my story, hoping that this receptionist will point me to someone who knows something, instead of just shunting me off onto hold, waiting for me to give up and hang up. We'll lo and behold, this wasn't a receptionist, it was a technician, who appeared to know something. I gave him the model number of the laptop, and he knew what to do, without even having to look anything up in the computer. He directed me to the place where I had to stick a paper clip to pop off the keyboard, and I was done within 60 seconds, They were shipping me a replacement battery next day. That has been the best example of customer service that I have ever experienced. I remember it 16 years later, and I have been a happy Samsung owner with many different appliances since. And I've never had to call tech-support for any of the hardware I've owned over the years.