Yup, when you start introducing countless rules like these topped with the tightly controlled procedure of approving/rejecting apps the whole iOS ecosystem just doesn't feel enticing (or easy) anymore. I can't believe that people actually have to put up with some dude sitting somewhere approving what apps are worth it and getting content via them will cost +30%. It's unreal, if content providers go on with this they'll pass the 30% down to user. How is that not a "tax"?