While I worked there, I heard about user studies Mozilla performed comparing Chrome and FF. It turned out that with all branding stripped, users found FF to be faster - but as soon as it became 'Chrome' vs 'Firefox', users always chose Chrome. I recall they actually faked browser UI's (i.e. made FF look like Chrome and vice versa) to test if it was about branding - and it was.
The reason I bring this up is I assume a lot of folk are in that bucket. Chrome was on top for a long time, and I think people are hesitant to switch to FF, despite the effort Mozilla has put into revamping/rewriting their browser.
(Also, I find it interesting that you only have a quarrel with Google tracking you (via Chrome) if you _see_ the ads. They're still collecting data whether or not you see the end result.)
The reason I bring this up is I assume a lot of folk are in that bucket. Chrome was on top for a long time, and I think people are hesitant to switch to FF, despite the effort Mozilla has put into revamping/rewriting their browser.
(Also, I find it interesting that you only have a quarrel with Google tracking you (via Chrome) if you _see_ the ads. They're still collecting data whether or not you see the end result.)