Then who else? It can hardly be built and promoted efficiently without somebody big behind it. Which corporation would sound better than Facebook? Banks certainly are not better than Facebook - they have been tracking and limiting us for much longer than Facebook exists and they seemingly lack modern tech expertise as well as progressive attitude.

Almost any other corporation would sound better than Facebook. Banks would be better than Facebook too. Ideally it would be better if it were an organization that supported privacy. Perhaps Signal or something in that vein?