The position of Apple today reminds me a lot of Microsoft after they peaked (~2000?). Cocky to the point of arrogance because of market position, past innovations and brand loyalty (e.g., it is cool to own Apple). But loyalty and market sentiment can only endure so much amidst plummeting product quality, nonsensical pricing (e.g. dongles) and lack of any meaningful innovation (thinner doesn't count). Apple doesn't listen because they think they know better (and that used to be true).
- Peaked in terms of brand perception rather than market cap or market share.
I ran into the same problem but was able to fix it with Time Machine. The contacts app has special support for Time Machine (you can slide through time and don't have to go to the Finder) and I could restore all my contacts from a few weeks ago.
It wasn't obvious at the time, but I think in retrospect the case can be made that Apple's ability to innovate effectively (both in terms of time and quality) died with Jobs.
Jony Ive made a good effort to keep pushing hardware design forward, but without Jobs to curb his worst impulses (in my opinion), the end was result was "thinner above all else" (as you mention).
If someone can come up with a corporate structure that allows for the dynamism provided by having a visionary dictator at the helm, without actually needing a visionary dictator, that would be a corporate structure that would take the world by storm.
Almost antonyms, which is perhaps why it's so hard to do without that visionary leader. A philosopher king if you will. Or benevolent dictator for life.
> It wasn't obvious at the time, but I think in retrospect the case can be made that Apple's ability to innovate effectively (both in terms of time and quality) died with Jobs.
Oh stop. Apple's effectiveness was entirely a product of its time. You had designers building the Zune and calling it competitive but really there was no competition for the products Apple was building for a market that was screaming for a better balance of form vs function.
This picture of Apple's innovation includes no part of OSX, which was always an OS that was technically capable but superbly messy and extremely behind on the times.
Innovate effectively? For a long time of Jobs' tenure, Cocoa was being supported on BOTH Objective-C and Java, and when they ripped it out, they actually chose Objective-C, not Java, as their platform of choice (in retrospect: wow), only to have to build yet another platform (Swift) just a few years later (Swift of course, based off of MacRuby, which they initially tried to build Cocoa on top of internally, so I hear).
Innovate maybe, but effectively no. There is a whole host of broken, abandoned, and outright bad decisionmaking in the OS layer at Apple. Apple's success has everything to do with their success with industrial design, UX design & marketing, and just a bit of being at the right place at the right time.
IMO this interpretation fits the timeline much more cleanly: Apple was churning out the same iPhones and Macbooks long before Jobs left, just as they had been before with the iPod. The butterfly switches, the thin above all else, that's all part of Apple's MO dating back years. Lack of FM radio on the iPods, lack of IR sensors on their early phones, removal of removable batteries, headphone jacks, USB-A, etc, is all part of the DNA. A $5000 screen is not surprising to anyone who saw the Powermacs of the last generation. Butterfly switches look an awful lot like bendy iPhones, which look an awful lot like DOA Powerbooks.
I'm really not sure what part of this is new post-Jobs, but I have a good feeling this is a great case study of confirmation bias. If you believe Jobs was a one-of-a-kind irreplaceable visionary who was single handedly responsible for Apple's success, then you have no choice but to interpret any action Apple makes post-visionary as a failure, otherwise you were wrong about the one-of-a-kind irreplaceable visionary.
And it would be a pretty big blow to most to be wrong about Steve Jobs.
The other interpretation, of course, is that Jobs was not a magical visionary, just a smart guy who made a couple of right decisions, got lucky on lots of others, while still getting it wrong on plenty of occasionss (Macintosh TV cough Apple TV cough Apple TV2), just like most fallible humans.
Apple only kept Java around because coming from Pascal and C++ background they were unsure how the Apple developer community would welcome Objective-C.
When they saw the community had no issue embracing Objective-C that is when they dropped the Java bridge, QT for Java and eventually their own JVM.
Chris Lattner never speaks about MacRuby on his interviews, rather how, like clang before it, Swift started as a side project before being shown to upper management.
According to his interviews, many of the Objective-C 2.0 and later improvements were already a kind of slow roadmap into Swift.
Yeah, but Objective-C 3.0 would have been a much better path than Swift. It would have allowed easier upgrading to existing code instead of mass rewrites, which always bring their own bugs (and that's ignoring the bugs in Swift itself).
I don't know if I'd term it 'cocky'. It's more that they don't have to pay attention to the competition so their mind wanders. When you're behind you can have laser focus on precisely what's important and what's not. MacOS isn't important to Apple any more which is why they have an OS full of bugs.
What's thin at Apple? They aren't the thinest by a long shot now a days. They aren't the lightest. They aren't the most powerful. There was a time when a Macbook Air was kind of thin and light compared to other laptops. Now it's neither by comparison to the competition. Plenty of thinner lighter more powerful laptops. iPhone nor iPad is also not even remotely the thinest. There was also a time when a Macbook Pro was a top end laptop. That's long not been the case, in particular the underpowered GPU. I own them all but am tired of waiting for Apple to lead again.
I don't get the downvotes. I'm an Apple fan. Apple pushed the crap out of the Air when it came out as the lightest thinest laptop. It's not anymore. Not even close. I want Apple to reclaim the throne. What is there to downvote?
Similarly 2008-2012 or so AFAIK, maybe I'm mis-informed, Macoobk Pro's were top of the line notbooks, no compomises. I've from now through then and am typing on one now. But, now they aren't the top. Low powered GPU means all my graphics friends have had to switch. Some of them had previously bought Macbook Pros and installed Windows but they can't even do that now as the GPUs just aren't there. eGPUS don't count as they aren't portable by any reasonable defintion of portable. I want Apple to reclaim the throne here too. What's is there to downvote about that?
- Peaked in terms of brand perception rather than market cap or market share.