This is what I said in a different comment: there are people like that in film too – they make films their whole life, found a certain level that they feel comfortable with and settle there. That is a perfectly fine choice and in no way should anybody talk bad about it.
The only thing that bugs me however is when they try to come up with excuses why their works don't live up to the standard of other artists judge themselves by. Jeff listed some quite compelling arguments for his decision, most of them economical, but it still feels like an excuse of somebody who knows they could do better, which is kinda sad.
Why is that sad? He seems to be perfectly content, maybe except for about the fact that some people criticize him.
You don't have to always strive to be among the world elite at everything. Often, mediocrity in some areas of life (professional or otherwise) is a perfectly valid choice that will lead to greater happiness in the end.
Why should he expend effort getting better at something he doesn't really care that much about when he can spend his time getting better at things he does? People like you always seem to miss the thing about time being a scarce resource.
"People like me" are uttering these things, because "people like me" are facing the same or similar questions themselves. You are right about time being a scarce resource. This is precisely the reason why one shouldn't skimp on $IMPORTANT_THING: because it can greatly reduce the value of all the time put into the thing already.
So you got me 180° wrong – if his motives were purely economical, I'd completely understand his arguments. But because it is not purely economical I see this as a vague sign that he might not value the time he put into it himself enough, which is never a good thing in the long term.
Why does the sum of the value of his time have to be expressed purely in profit? That's ridiculous. Way I see it, he's optimized for the amount of enjoyment he gets out of what he does while still being able to pay the bills with it. We could all hope to be so lucky.
The only thing that bugs me however is when they try to come up with excuses why their works don't live up to the standard of other artists judge themselves by. Jeff listed some quite compelling arguments for his decision, most of them economical, but it still feels like an excuse of somebody who knows they could do better, which is kinda sad.