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yes it mentions the battery replacements and emerging markets as well.

I think he forgets to mention lack of innovation. It was the first year that I wasn't surprised from the new iPhone at all and none of my friends did. At this point I don't see much difference in having an X model vs XS.

You'll tell me that they had S models in the past and worked fine for them, sure... its not the same market anymore. There are very strong competitors using android which has also evolved and its doing really well as an OS vs what it was in the past at way cheaper prices.

At the price tag those iPhones are coming at plus the lack of innovation, I only see a constant drop in sales.

Personally I upgraded from an iPhone 7 to XS Max, my wife has an iPhone X and I don't see any difference between them, only the size. That plus the fact that I got my hands on some new android phones and got to use them made me think that I might change to android when my next upgrade is due. The apple ecosystem seems to be okish but I can't really say that it will keep me from changing. And truth be told there are quite a few solutions out there for them to become innovative again like the new ipad pro... have it use OS instead of iOS, that will definitely make people switch over to that and what comes with its ecosystem e.g pairing your mobile phone etc. Also airpods 2, just make some airpods with water resistance etc maybe improve connectivity a bit. Its not like we are requesting crazy innovation here, just simple solutions that will make us stick with the apple ecosystem.

Disclaimer: I was an avid windows user and android phone user up till iphone 5s came out, I switched to 5s and the difference on iOS quality vs Android was massive. Due to work I also started working with a mac and so I joined the ecosystem and I can't say am very displeased apart from the price tag, but seeing how Android has progressed over the years and how stock Android can be even superior to iOS has made me thinking of changing back.



I'd also point out that iOS 12 has made older devices significantly more usable. If it weren't for a battery replacement, combined with iOS 12, I would be looking to replace my iPhone 6.


To be fair, Apple did something good here knowing full well it would impact their bottom line. This long-time SE user is thankful.


What parts of the iPhone X cycle are less innovative than previous generations?

Which competitors are innovating better than Apple?

With AirPods, they mentioned yesterday that they were supply constrained throughout the holiday quarter. I'm not sure innovation on that product is an issue here if they can't keep the current version stocked enough to meet demand anyways.


I switched from a Nexus 5 to an IPhone 7 and I am extremely happy. I like the hardware and software integration. I like the better battery life. I like that I can turn off all notifications from a single menu. What I like most of all is the consistent interface. I do not like to learn how to use a new interface on every release. Nokia use to be great with this in the early days before touch screen phones.




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