Your users have problems. Write about solutions. Eventually you'll want to scale this, but for now, start writing.
For example, if I hypothetically ran an innovative photo sharing site, I might assume that there exists, somewhere, a busy mother who wants to get baby's first steps to her grandparents who live in another state, and I would list up every possible thing I could think of that would frustrate that mother, and then I would start knocking them off the list. Bonus points if I actually knew a busy mother. (I do, but if I didn't, I'd probably find one.)
Then, after putting that up on my site, I might ask my busy mother who she reads. Oh, mommy blogs? Wonderful. (And a little terrifying -- those of you who work with mommy blogs understand.) So I'd try to learn a bit more about mommy bloggers, use Peldi's approach for emailing, and try to convince them that their readers will have even more loving, peaceful relations with the inlaws if only they had read what I have to say. Maybe they would be interested in a guest post, or in linking to my pre-existing series on how to solve their issues with getting baby photos to grandma?
Note that I could do this well in advance of actually having a photo sharing site running if I were so inclined. And I could do it for audiences not limited to mothers. And I could probably get someone other than me to do it, too.
For example, if I hypothetically ran an innovative photo sharing site, I might assume that there exists, somewhere, a busy mother who wants to get baby's first steps to her grandparents who live in another state, and I would list up every possible thing I could think of that would frustrate that mother, and then I would start knocking them off the list. Bonus points if I actually knew a busy mother. (I do, but if I didn't, I'd probably find one.)
Then, after putting that up on my site, I might ask my busy mother who she reads. Oh, mommy blogs? Wonderful. (And a little terrifying -- those of you who work with mommy blogs understand.) So I'd try to learn a bit more about mommy bloggers, use Peldi's approach for emailing, and try to convince them that their readers will have even more loving, peaceful relations with the inlaws if only they had read what I have to say. Maybe they would be interested in a guest post, or in linking to my pre-existing series on how to solve their issues with getting baby photos to grandma?
Note that I could do this well in advance of actually having a photo sharing site running if I were so inclined. And I could do it for audiences not limited to mothers. And I could probably get someone other than me to do it, too.