> Sure, it's still your choice to see it or not, but they'll probably get seen more now that they have that deal, and should making a deal with an ISP be the marketplace in which content providers compete, instead of creating great customer experiences?
What if SeeAlltheFilms.com doesn't make a deal directly with the ISP, but still pays for some of the customer's data? They offer customers as a sign-up bonus for buying a one year membership to send them a prepaid data card from that mobile customer's wireless ISP that is loaded with enough to cover a typical month of the average customer's video viewing.
They could pay for a month of your internet, or give you a gift card, or send you a physical gift, etc., and it wouldn't violate net neutrality, as long as there is no direct co-operation between the content provider and the ISP. So that month of internet would have to actually come out of SeeAllTheFilms.com's pocket, not be part of a deal with Rogers where Rogers swallows the loss when you subscribe to SeeAllTheFilms.com
What if SeeAlltheFilms.com doesn't make a deal directly with the ISP, but still pays for some of the customer's data? They offer customers as a sign-up bonus for buying a one year membership to send them a prepaid data card from that mobile customer's wireless ISP that is loaded with enough to cover a typical month of the average customer's video viewing.