Geo-targeting is a must unless one's trying to build a "brand awareness" and need to spray everyone in sight.
In particular, in a context of trying to actually sell some professional/work software it's a norm and a common sense to target North America and Western Europe first and foremost. Conversely, and putting it bluntly, serving such ads to India is like feeding money into a shredder. So geo-targeting is absolutely essential.
Geo-targeting is a must unless one's trying to build a "brand awareness" and need to spray everyone in sight.
In particular, in a context of trying to actually sell some professional/work software it's a norm and a common sense to target North America and Western Europe first and foremost. Conversely, and putting it bluntly, serving such ads to India is like feeding money into a shredder. So geo-targeting is absolutely essential.