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Curiously, one of the things I'm rather liking about Windows 10 is that it now has an Ubuntu module in it... Back at the end of my PhD I switched from a combination of Windows and a Linux server, to a Mac, largely because of bash on Mac. It sort of feels like Windows has started to one-up them there too. (Though it's still prettier on a Mac)

Some of the cool stuff from HCI labs in the early 2000s seems to be arriving in products on Windows faster than on Macs too (tangibles, large touch displays, etc).

It seems to me that Apple is somehow now missing the "obvious plays". They put a bunch of effort into Siri, but were late putting it on the Mac. They put a bunch of effort into multi-touch; but Macs are now just about the only notebooks without a multi-touch screen. They put a bunch of effort into the Pencil to make it low-latency for artists; but you can't use it on a Mac. Another obvious play was to make it so you can plug in the ipad and use it as a secondary display with pencil support, but it took Duet Display to do that for them so they've never been able to promote that you can do that.

Perhaps they bet single-mindedly on the tablet replacing the computer, and were caught out when the tablet market saturated and started getting eaten by phablets? Either way, it seems to me they've found themselves left with an anaemic laptop product pipeline.



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