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I never thought people would pay for high-end toast, but at least in SF, they are (according to this 10 min video)

Toast: Inside San Francisco's Controversial Bread Obsession https://www.youtube.com/watch?v=DhPrWm-vKSY



This is from over two years ago; are artisanal toast shops still a thing? People in New York are no longer standing in an hour-long line to get a cronut.


While I'm from SF, I haven't lived there in several years. From the video, it seems these are just hip cafes (offering artisanal toast), rather than artisanal toast shops. Will have to wait on a current SFer to chime in here.




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