I accept your correction. In fact, now I think about it, essentially 0% of apple customers would likely be aware of this possibility at the time they make their purchase. I should have considered that most consumers won't follow stories like this as closely as the tech crowd.

I do stand by my assertion that it is legitimate for apple to behave in this way though. They get to present their business as they choose to just like any other company and the customer get to choose whether to accept their terms. Personally I don't but, empirically, most other people seem to.

I would however support requirements (as legislation) that consumers should be made aware of such practices at the point of purchase such that they can factor it into their buying decision.