Most probably the new washing machine will have a microprocessor anyway being IoT ;), so it's just the cost of sensors and servos that adds to the BOM.
As a side note, and JFYI, a celebration of connected washers (by IBM):
>New business transformation opportunities can be explored whereby the washing machine itself can be turned into a service where the thing is not purchased, but given to the user, with the user adopting a pay per wash experience.
The first example of WAASH (Washing As A Service, Hot) I ever saw.
I am not sure to understand, actually they (I mean the cited IBM article authors) don't call it "leasing", they explicitly promote the idea of "pay per wash".
Yeah, just throw a 2 channel PID controller and a bunch of servos. It most likely be rather cheap (sarcasm)